ADVERTISEMENT TECHNIQUE

 1. TESTIMONIAL

    A famous personality is used to endorse the product e.g. a famous basketball player (Michael Jordan) recommends a particular brand of skates.

         

       2. WEASEL WORDS

          “Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.

3. AVANTE GARDE
The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.

5. FACT AND  FIGURE 

Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

5. PATRIOTISM 

The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.